Landmark project rebranded as ‘West End’
The mixed-use project to be developed at the former Landmark Mall site will be rebranded “West
End Alexandria.”
The Foulger-Pratt development company plans to formally announce the new name Jan. 31, reports Marketing Director Courtney Williams.
Related story: Alexandria City Council approves Landmark project
The new name reflects the project’s location in Alexandria’s West End. It also refers to the slogan, “WE are community.”
According to an article in the Washington Business Journal, Jay Kelly, Foulger-Pratt’s vice president of development, told a meeting of the Eisenhower West/Landmark Van Dorn Implementation Advisory group that it’s time to move on and “not anchor ourselves in the history of Landmark Mall.”
“It served its purpose. It was there. It was a part of the community but we really wanted to differentiate what the future will be for the site,” Kelly said.
Foulger-Pratt plans to develop 4 million square feet of housing, retail uses, and a fire station on the 52-acre site. Inova is relocating its Alexandria Hospital from Seminary Road to the site and also plans to develop medical offices.
The Alexandria City Council approved the project in July.
Foulger-Pratt is expected to start demolition in the second quarter of 2022, start construction in 2023, and complete construction in the second quarter of 2026. Inova is expected to complete construction of the medical campus in 2028.
12 responses to “Landmark project rebranded as ‘West End’”
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This is a wonderful project. But where’s the supporting infrastructure? With this much development the existing roadways cannot support a project this huge. VDOT does not plan on anything new, except for another left turn lane on 236. As this is in the west end FFC will get the brunt of the traffic fiasco. This is reminiscent of the huge eyesore built on Beauregard. VDOT then built a ramp to accommodate traffic from 395. VDOT is not considering that across 236, Big Lots is going to be developed, along with all the other buildings to its left. The 2 shopping centers on the west side of 395@ 236 are ripe for redevelopment. Hey VDOT has no plans to move traffic.
There is a West End BRT line planned that will add high capacity mass transit to that area that is connected to metro rail. Don’t know how far out it is, but I do recall seeing the plans for it, so at least they are planning for high capacity transit to support the development.
I hope there will be some moderate housing. Where can starting teachers find housing in our area? It’s a tough search.
https://www.alexandriava.gov/news_display.aspx?id=123237
They are promising affordable housing. Exactly how much is to be determined….
Finally! Something in that space besides emptiness. Hoping they use soundproof glass in the residences that will be by a fire station, ambulances, and medevac helicopters, not to mention road noise from 395. Also hope they carve out space for bus stops, van pool/car pool meet-up areas and maybe a subsidized mini-bus to circulate among shopping areas within the development to alleviate some traffic problems. Also there should be electric vehicle charging stations and lots of parking available too. I’m not going to hold my breath though.
as I noted in another comment, a west end BRT line is planned that will support this development.
It is great that someone has some vision outside of bringing ethnic restaurants and non-branded grocers and stores that sell raunchy clothing (in Landmark Plaza). This area should have changed years ago. Unfortunately, between Alexandria City (no vision) and Penny Gross, we have had no leadership. They play to minorities to get their votes, just like our President and the Democratic party. It is really a shame when an area cannot produce better leadership and when the voters cannot see beyond the nonsense. Thank goodness for a new governor that understands what generates opportunity and who is not “small minded.”
Did you get paid for this comment by the Youngkin campaign?
How long has this county been majority democrat led now, and now look at some of the amazing developments we have in our county. Merrified/Mosaic, Tysons, Reston…
Alexandria meanwhile does a decent job balancing its historic old town with new development areas, such as West End.
Mason may not have quite as much new development, but it does have some… and just because it’s not all new doesn’t mean our area isn’t pretty amazing in its own ways.
What are you trying to say here? It is hard to decipher anything other than implicit racism.
Diversity is our strength, regardless of whatever bigoted disposition you have about “ethnic restaurants”, “non-branded grocers”, and “raunchy clothing” (???).
Minorities are a large part of our community in NOVA and it is important that their wants and needs are catered to.
Yea! Bring on more non-ethnic restaurants and branded grocery stores! Exactly what we need! How else can we turn an article about developing an area into a rant about our President? I have other ideas, but they all involve minorities.
Have you TRIED some of the ethnic restaurants? I LOVE living where I can find often multiple options for great hot pot, Indian, Japanese, Thai, Mexican, Middle Eastern/Mediterranean, Korean, soul food (OK, not ethnic), Ethiopian, kabob, Afghan, French, Salvadoran, Chinese, fusion (Taco Ssam) and more within a few blocks of my home, in addition to “American” restaurants (Jukebox Diner, City Diner—though with excellent Greek food too, Foxfire, Silverado, Glory Days, among others). Of course we have “American” fast food and fast casual restaurants in abundance too. Annandale is becoming quite the restaurant destination with The Block getting an excellent review in the Washington Post magazine. Got a sweet tooth? Have you tried mochi ice cream or mochi donuts? Sno-Cream? Baklava? Bing su? For real American food you have to go to the National Museum of the American Indian.